BUDMA 2017 record-breaking for FAKRO
Without the shadow of a doubt, this year's International Construction and Architecture Fair BUDMA was record-breaking for FAKRO which is the second largest manufacturer of roof windows and loft ladders worldwide. FAKRO during BUDMA is not just a remarkable stand, but above all, numerous concurrent events with the participation of global company, continuously developing in the joinery industry.
RECORD-BREAKING number of awards
During official Opening Gala of BUDMA 2017 FAKRO received as many as four prestigious awards. The company won three Gold Medals of the Poznań International Fair. Awarded FAKRO-branded products which ensure comfort and safety include top hung and pivot window FPP-V preSelect2, slide door INNOVIEW HST Sky, highly insulated loft ladder LTK Energy. FAKRO also received an exceptional award ACANTHUS AUREUS for the best designed and prepared stand to implement marketing strategy of the company during the fair.
RECORD-BREAKING exhibition area and RECORD-BREAKING interest of the visitors
On the total exhibition area of 430 m2 and two extraordinary stands FAKRO presented a wide range of products. For the whole time of the fair the stand was visited by a record number of approx. 10 000 people, which represents 20% of all visitors. Those who came have been watching innovative solutions with a great curiosity. A tremendous attention was attracted by gold medal awarded top hung and pivot window FPP-V preSelect2 and products from INNOVIEW series.
RECORD-BREAKING number of innovations – INNOVIEW
During the fair, market premiere of INNOVIEW brand took place which was aimed at presenting a comprehensive offer of joinery. FAKRO presented a product range which comprised of lift and slide doors providing unlimited views, garage doors and awning blinds for vertical windows. Advantages of INNOVIEW products along with inspiring marketing campaign were presented during a press conference dedicated to the media and industry environments.
RECORD-BREAKING participation in concurrent event
The schedule of BUDMA 2017 was abundant with numerous events with the participation of FAKRO. One of the key was 1st Construction Economic Forum under the title Fair Construction – Utopia or Social Obligation? One of the speakers was Janusz Komurkiewicz, Member of the Board of FAKRO, who in his speech drew attention to the need of creating a new profession – joinery fitter, issues of construction and renovation reliefs, verification of the technical conditions for buildings and their location 2021. Completion of the forum was a debate with the participation of the industry environments where everyone noticed the need to reform vocational training in the field of construction professions. For many years now, FAKRO is engaged in vocational training of the roofers, having under its auspices schools with a roofing profile. Support for roofers and young people who are preparing for this profession was also reflected in the tournament patronized by FAKRO named TURBO – ROOFER, 16th Congress of Polish Roofers Association and the construction tournament Golden Trowel, in which for the first time this year students of vocational schools competed and it was FAKRO initiative. In addition, FAKRO experts carried out professional training installation of a new FAKRO product – VMZ awning blind with the ZIP system in manual version, acting also as an insect screen. Installation show was a part of a nationwide educational campaign Good Installation.
RECORD-BREAKING engagement of employees
The staff of FAKRO experts, managers, specialists and advisers was involved in preparing company's participation at BUDMA Fair. With their work, heart and great commitment visitors could not only see new products, but also seek professional advice and knowledge about FAKRO product range. Over 50 employees were involved in building image and success of FAKRO.
